As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
This is a question many small to medium sized business owners ask and I thoroughly understand considering all the money and time spent on marketing and advertising techniques that don’t always yield as effectively as you’d thought.Whilst using these applications can certainly increase your businesses overall visibility, it isn’t a quick fix and whilst it’s cheaper to apply than traditional advertising methods, it isn’t totally free either.One of the main mistakes I see businesses making when starting to use social media (s.m.) in their marketing strategy is when they don’t co-ordinate the message on each application. i.e. Remember all that talk about SEO content on your business website? Well, it applies here too.This is why it’s so important to get it right at the start and use a professional to develop your social media strategy. If you are still thinking about it, here are some of the reasons why social media is well worth the effort.1. It can take a lot of time and money to identify your target audience via traditional marketing methods such as research and surveys but we all need to know where our most likely customers are lurking. A well thought out s.m. strategy can identify where you are most likely to find potential customers using applications like Facebook’s Fan pages and social bookmarking sites as well as looking to see who is linking to your own site.2. Social media lets you find out what consumers are saying about your company, your brand, your way of doing business. You can log in and listen and when necessary, turn the comments around to ensure positive feedback. You can’t do that with traditional marketing techniques. You can also keep a finger on the pulse of trends and then use them in your own strategy. You can create dialogue through understanding what your public want from your business.3. You can increase your brand visibility by introducing it to consumers online via Facebook, Twitter and other s.m. applications.4. Applying the older technique of member get member campaigns, social media allows you to encourage your readers to invite their friends to your pages, articles, posts, comments and offers. You can easily reward such loyalty through your social media applications and website to encourage your ‘community’ to grow.5. The whole concept of s.m. marketing is the one to one sell. The days of the encyclopaedia salesman are long gone but the concept is that if you are talking to one person and you constantly revisit them and strike up a ‘friendship’ of sorts they will ultimately come to trust you. Social media allow you to have continued one to one conversations with many people at the same time in different locations. It allows your business to have a ‘real’ face and personality that enables your audience to really connect with your business.6. Social Media allows your potential and existing customers to have access to you easily and directly so your business is immediately perceived as being approachable which, in an age of call screening, voice recordings, spam bins and mobiles is a very big plus in the eyes of the consumer. It also allows you to screen and answer complaints and compliments before too big an issue is made of it.7. Sharing is the big thing with social media. Sharing yourself and your business is what consumers are coming to expect before they buy now. Sharing makes others reciprocate and your business can only benefit from this action.8. Using social media brings you into the market place and connects you with potential and existing customers in a way that traditional media methods can’t compete with.The best part? This kind of activity is measurable. Set your parameters at the start of your campaign and like any other media, judge it on those criteria. Social media can be altered quickly and completely if necessary and you learn about your target audience and your own business every day.So, if everyone is already out there having conversations on social media, shouldn’t you be listening?